JUMP explores the shared excitement of watching a movie in a theater, an experience that can’t be replicated at home. The story dramatizes the collective "jump" of thrill, as popcorn and Coke leap into the air in a slow-motion spectacle before landing perfectly in place. It’s a visual love letter to the magic of cinema and the unforgettable moments it creates.

 

The Coca‑Cola® Refreshing Films is a platform to provide up-and-coming filmmakers from partnered schools the opportunity to create content for the big screen. Every year, the program looks for new filmmakers to submit their ideas.

 

As a part of the program, I was working as a 1st Assistant Director.